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REACTIVATE

Get back on their radar

Re-engage past leads and customers with timely messages that drive repeat sales.

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crm.getpinnacle.ai/campaigns

Broadcast composer

Spring is here — book your tune-up and save 15% through March.

Email · onSMS · onWhatsApp · onMessenger · on

Schedule broadcast

Last send

  • Delivered1,206
  • Opened58%
  • Replies212
  • Booked63

Database reactivation is revenue from the list you already own. It means segmenting the past customers and lost leads sitting in your CRM — people who bought once, no-showed, or asked for a quote and went quiet — and re-engaging them with timely, relevant campaigns by email, SMS, WhatsApp and Messenger. In Pinnacle Ai smart lists build those segments for you, and broadcast and automated campaigns do the reaching out, including birthday, anniversary and seasonal touches that never need a reminder.

Your list is a goldmine

Database reactivation templates wake up cold leads with campaigns that actually get replies. The cheapest customer is the one you already have.

crm.getpinnacle.ai/reactivation

The right message, the right slice

Smart lists and segmentation target exactly who should hear from you — past buyers, no-shows, one-time customers.

crm.getpinnacle.ai/smart-lists

Smart list filters

  • No visit in 6+ months
  • Past buyer
  • No-show, never rebooked
  • One-time customer

Matching contacts

742

  • Past buyers · 318
  • No-shows · 96
  • One-time · 328

Never miss a reason to reach out

Automated birthday and seasonal campaigns, plus newsletter automation with Content AI drafting the words.

crm.getpinnacle.ai/calendar

Campaign calendar · March

  • Mar 4Birthday texts · automatic
  • Mar 11Spring tune-up campaign
  • Mar 18Newsletter · Content AI draft ready
  • Mar 25Win-back: one-time customers

Every channel, one broadcast

Email, SMS, WhatsApp and Messenger campaigns from one composer, with results you can read at a glance.

crm.getpinnacle.ai/broadcasts

Step by step

How reactivation works in Pinnacle Ai

  1. 1Segment the listSmart lists find inactive customers, no-shows and quiet leads.
  2. 2Pick the offer or reasonA seasonal service, a small incentive, or simply a useful update.
  3. 3Send across channelsEmail, SMS, WhatsApp or Messenger from one composer.
  4. 4Replies land in the inboxInterested people get booked; the rest stay on a slower cadence.

Everything in Reactivate

  • Broadcast Campaigns (Email/SMS/WhatsApp/Messenger)
  • Smart Lists / Segmentation
  • Automated Birthday Campaigns
  • Automated Seasonal Campaigns
  • Database Reactivation Templates
  • Newsletter Automation
  • Content AI
  • Loyalty Programs

What is a database reactivation campaign?

A database reactivation campaign is a short series of messages sent to contacts who have gone quiet, designed to restart the conversation rather than sell hard. The usual shape is an escalating cadence: at 30 days a friendly check-in with no offer, at 60 days a specific reason to come back such as a seasonal service or a small incentive, and at 90 days a last, clearly-worded invitation with an easy way to book. Anyone who replies drops out of the sequence and into a real conversation. Templates for each step come with the platform.

crm.getpinnacle.ai/contacts
Inactive 90+ days412 contacts
Quoted, never booked68
Campaign scheduled

How often should you email your list?

Consistently and usefully — a monthly newsletter is the floor for most small businesses, with extra sends around seasons and events that genuinely matter to your customers. People don't unsubscribe because you emailed; they unsubscribe because the email had nothing in it for them. Never blast the whole database with the same message: segment first, so past buyers, cold leads and current customers each get something that fits. Content AI can draft the newsletter from a few bullets, which is usually the difference between sending monthly and sending never.

  • Monthly newsletter as the baseline, seasonal pushes on top
  • Segment before every send — never one blast to everyone
  • Let Content AI draft it so it actually goes out
crm.getpinnacle.ai/campaigns

This month's sends

  • Monthly newsletter

  • Seasonal offer (email + SMS)

  • Win-back to inactive

Opens, clicks and replies tracked per campaign

What makes a win-back offer work?

A win-back offer works when it's small, concrete, easy to accept and time-bound. Vague “we miss you” messages get ignored; a specific reason to act — a tune-up at a set price, a free add-on with the next visit, a priority slot this month — gives someone permission to come back. Pair it with a booking link so accepting takes one tap, and give it an honest end date so there's a reason to act today rather than never. Then send it to a segment it actually suits, not the whole list.

  • One concrete, specific offer — not “we miss you”
  • A booking link so saying yes takes one tap
  • An honest deadline, sent only to the segment it fits
crm.getpinnacle.ai/contacts
Inactive 90 days312 contacts
Quoted, never booked84 contacts
Birthdays this month27 contacts
Win-back campaign scheduled

Everything on this page is included on every plan — set up with you in your first week.

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Works for your industry

Reactivate, tuned to your business

Happy customers and fans come from Evangelize →, and revived leads start again at Nurture →.

Stuck? A human sets it up with you — two 1-on-1 Zoom calls in week one, plus 24/7 chat & Zoom support.

How onboarding works →
Previous stageEvangelize
Back to the platform overview

FAQ

Reactivate questions

Usually, yes — you're not paying for the click or the introduction, and these people already know your name. It's rarely a replacement for new lead generation, but it's the cheapest revenue in the building on a slow month.

Start with people who nearly bought: quoted-but-never-booked leads and no-shows. Then past customers on a natural cycle — a service due again, a season starting, a year since their last visit.

Yes — Pinnacle Ai broadcasts across channels. One composer sends email, SMS, WhatsApp and Messenger broadcasts, and you can stagger channels so a text follows an unopened email a couple of days later.

No manual work is needed each year. Birthday and anniversary campaigns run off the dates on the contact record, so once they're built they send every year without anyone touching them.

Send to segments rather than the whole list, keep a real reason in every message, don't send the same offer twice in a row, and make opting out simple. A smaller engaged list outperforms a big annoyed one.

See the whole Reactivate toolkit in the demo.

Smart lists, reactivation templates, birthday and seasonal campaigns and multi-channel broadcasts — included on every plan, set up with you in your first week.

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“I highly recommend Charles - a super helpful person and super knowledgeable in the field of software automation, AI and integration.”
Brian Gregory

See Reactivate working with the other four stages.

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