New patient, mid-adjustment
The call you can't take gets an instant text back, and the AI books their new-patient consult.
FOR CHIROPRACTORS
Keep the schedule full — and patients coming back.
From the first ache-driven Google search to the anniversary check-in, Pinnacle Ai books, reminds, and reactivates so your table stays busy.
crm.getpinnacle.ai/patients
Pipeline
New Lead
3 new
Consult
2 active
Care Plan
—
Active
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Reactivated
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Conversation
Sorry we missed you! Looking to get in this week?
Yes — lower back. Anything Thursday?
Thursday 4:15 for a new-patient consult. Booked!
A day with Pinnacle Ai
The no-show problem
Automatic reminders with confirm-now links cut no-shows; missed appointments get a warm reschedule flow, not silence.
The patients who drifted away
30, 60, and 90-day inactive segments get escalating win-back campaigns — soft check-in first, re-evaluation offer later, birthday-adjustment angles all year.
The five stages, mapped to chiropractic practices
- 1CaptureWebchat & missed-call text-back
- 2NurtureConsult booking & appointment reminders
- 3CloseCare-plan pipelines & easy payments
- 4EvangelizeReview request within an hour of the visit
- 5ReactivateInactive-patient win-back & seasonal campaigns
Growth playbook
The Chiropractic Growth Playbook
Five plays that grow chiropractic practices — all of them built into Pinnacle Ai.
01
Get found where locals look
Almost every new patient starts the same way: back pain, a phone, and a map. Your Google Business Profile is doing more selling than your website, so treat it like a storefront — correct hours, every service listed individually (adjustment, decompression, sports injury, prenatal, auto accident), real photos of the office and the team, and a steady trickle of new reviews.
Steal these plays
- Fill out your Google profile — category, services, real photos
- Post weekly on autopilot — "Desk posture in 60 seconds"
- Use a tracked number so you know which listing rang
google.com/search
Summit Spine & Wellness
276 reviews
Chiropractor · Open now · Kansas City
02
Answer first, win the job
Someone in pain calls three clinics and books with whoever picks up. You're adjusting, so you can't always be that clinic — but nobody should ever reach silence. Missed-call text-back replies in seconds, and most people will happily type what's wrong instead of dialing the next practice.
Steal these plays
- Text back every missed call in seconds
- Let AI answer after hours and book new-patient exams
- Follow up on day 0, day 1 and day 3 automatically
crm.getpinnacle.ai/inbox
Quiz completed — 7:26pm
Your results are in. Want the $49 exam Thursday at 4?
Thursday at 4, yes.
Booked
03
Turn great work into reviews
The best time to ask is within the hour of an adjustment, when someone can suddenly turn their head again. Trigger the review text automatically when the visit is marked complete, and keep the message short: thanks, here's the link, it takes a minute. A QR code at checkout catches the patients who prefer to do it standing there.
Steal these plays
- Ask for the review the day after an adjustment
- Route lukewarm feedback to your phone before it goes public
- Reply to every review with an AI-drafted response
crm.getpinnacle.ai/reputation
“First adjustment and I could sit through a workday again.”
Patient, back pain
AI reply drafted ✓You don’t have to build any of this. Every play comes pre-configured, and we set it up with you in your first week.
Watch the Demo04
Ads that don't waste money
Buy intent, not attention. The searches worth paying for have a problem attached: chiropractor near me, lower back pain relief, sciatica treatment, auto accident chiropractor. Skip broad wellness audiences — they cost more and book less.
Steal these plays
- Send each ad to your $49 exam or posture-quiz page, never your homepage
- Give every campaign its own tracked number
- Raise budget only where new patients actually book
crm.getpinnacle.ai/reporting
Tracked number: (555) 012-4408
$49 exam ad
Posture quiz
Referrals
Every lead attributed
05
Stay top of mind
Your inactive list is the most valuable and most ignored asset in the practice. Segment it by how long it's been and run escalating win-backs: at 30 days a soft check-in — "how's the back holding up? " — at 60 days an offer for a discounted re-evaluation, at 90 days a stronger nudge tied to a reason. Seasonal angles give the message a point: post-holiday alignment in January, a spring spine reset, back-to-school posture checks, and birthday messages that carry a small perk.
Steal these plays
- Run 30/60/90-day win-backs for inactive patients
- Send one useful monthly touch, not a sales blast
- Make referrals easy with a per-customer link
crm.getpinnacle.ai/contacts
Inactive 60 days74 patients
Care plan ending19
Campaign scheduledRun the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform — set up 1-on-1 with our team, supported 24/7, live in your first week.
No contracts · Unlimited users & contacts · Cancel anytime
Questions from chiropractic practices
A confirmation at booking, a reminder the day before, and one the morning of — each with parking details and a one-tap reschedule link. Make rescheduling easier than ignoring you: a moved appointment is worth far more than an empty slot, and it keeps the patient in the plan.
Segment by how long they've been gone and escalate. A soft check-in at 30 days, a discounted re-evaluation at 60, and a stronger seasonal or birthday angle at 90. Giving the message a reason — post-holiday alignment, a spring spine reset — beats a generic "we miss you."
Specific, useful, and short. "The one stretch I give every patient with lower back pain," a tech-neck explainer, a myth-buster about self-adjusting, a posture before-and-after with consent. Two posts a week in plain language beats daily stock graphics.
Not when they're framed as a first step rather than a discount on care. A clear exam-and-consult offer removes the two barriers that stop people calling — unknown cost and unknown process — and the conversation about a care plan happens in the room, where it belongs.
Within an hour of the visit, triggered automatically when it's marked complete, plus a QR code at checkout. Ask verbally first, keep the text short, and route anyone who gives a low private rating to the doctor the same day instead of to a public profile.
Made for chiropractic practices
- Separate calendars for consults, adjustments & follow-ups
- Patient tags & pipelines from new lead to reactivated
- QR-code review capture at checkout
- Quarterly database reactivation campaigns, pre-built
We set up your pipelines and campaigns with you — 1-on-1, in your first week.
How onboarding works“Charles is kind-hearted, intelligent, and an expert at what he does. I am a firm believer in supporting companies that are built on morale, and Charles is such a down to earth guy that you can rely on when looking for a solid CRM system.”