A DM at 10pm: 'how much is a trial?'
Instagram DMs land in the same inbox as your texts. The reply goes out right away with two class times, and the trial books itself before you're awake.
FOR HEALTH & FITNESS
More trials, more members, less churn.
Trial leads answered fast, onboarding that builds the habit, and win-back campaigns for the members who drifted.
crm.getpinnacle.ai/members
Pipeline
Lead
3 new
Trial Booked
2 active
Attended
—
Member
—
Win-Back
—
Conversation
Do you have a free intro class this week?
Wednesday 6pm or Saturday 9am — which do you want?
Saturday.
A day with Pinnacle Ai
They finish the trial — or hit a milestone
Trial completion, a renewal, or a first pull-up triggers a review request while they're proud of themselves. That's when people write the good ones.
The member who left in January
Win-back campaigns reach lapsed members with a reason and a date — a challenge start, a new class, a spot held for them.
The five stages, mapped to gyms & studios
- 1CaptureAd leads, chat & class sign-up forms
- 2NurtureTrial onboarding & attendance check-ins
- 3CloseMemberships, packages & auto-billing
- 4EvangelizeReview requests & referral challenges
- 5ReactivateLapsed-member win-back campaigns
Growth playbook
The Gym & Studio Growth Playbook
Five plays that grow gyms & studios — all of them built into Pinnacle Ai.
01
Get found where locals look
People join gyms in bursts — January, spring, after a doctor's appointment — and almost all of them start with a map search and a scroll through your photos. Make the profile do the work: every class type listed as a service, the actual schedule, real photos of real members rather than empty equipment, and a current stream of reviews.
Steal these plays
- Fill out your Google profile — category, services, real photos
- Post weekly on autopilot — "6-week challenge starts Monday"
- Use a tracked number so you know which listing rang
google.com/search
Forge Strength Co.
231 reviews
Gym & fitness studio · Open now · Sacramento
02
Answer first, win the job
Most gym inquiries arrive as DMs and after-hours form fills. If nobody answers until Monday, that person has already tried the studio down the road. Set an instant reply on every channel, and run comment-keyword campaigns — "comment PASS and I'll send you a free week" — that automatically DM the link and start a conversation.
Steal these plays
- Text back every missed call in seconds
- Let AI answer after hours and book intro sessions
- Follow up on day 0, day 1 and day 3 automatically
crm.getpinnacle.ai/inbox
Challenge signup — 9:50pm
You're in! Intro session Saturday 8am or Monday 6pm?
Saturday 8am.
Booked
03
Turn great work into reviews
Ask at milestones, not at random. The window right after a first class, at the end of a program, or after someone hits a visible transformation is when people are genuinely proud and happy to say so. Trigger the request automatically in the post-class window, and keep it to one line and a link.
Steal these plays
- Ask for the review the day a member hits a milestone
- Route lukewarm feedback to your phone before it goes public
- Reply to every review with an AI-drafted response
crm.getpinnacle.ai/reputation
“Down 14 pounds and the coaches text me if I miss a week.”
Member, 6-week challenge
AI reply drafted ✓You don’t have to build any of this. Every play comes pre-configured, and we set it up with you in your first week.
Watch the Demo04
Ads that don't waste money
Advertise the offer, not the gym. "Free week" or "7-day challenge" ads targeted to a tight radius around your location will outperform brand-awareness spend every time, because the audience for a gym is limited by drive time more than anything else.
Steal these plays
- Send each ad to your challenge or trial page, never your homepage
- Give every campaign its own tracked number
- Raise budget only where trial signups actually book
crm.getpinnacle.ai/reporting
Tracked number: (555) 012-4408
Challenge funnel
Instagram
Referrals
Every lead attributed
05
Stay top of mind
Retention is where gyms actually make money, and attendance data tells you exactly when someone is drifting. Set win-back texts on a schedule: at 7 days without a check-in a friendly "haven't seen you this week — everything alright? ", at 14 days a nudge with a specific class you think they'd like, at 30 days a genuine save-offer or a conversation. Reaching out before someone has mentally quit is the whole game.
Steal these plays
- Win back members who stopped checking in
- Send one useful monthly touch, not a sales blast
- Make referrals easy with a per-customer link
crm.getpinnacle.ai/contacts
No check-in 21 days52 members
Trial ending this week17
Campaign scheduledRun the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform — set up 1-on-1 with our team, supported 24/7, live in your first week.
No contracts · Unlimited users & contacts · Cancel anytime
Questions from gyms & studios
Target the people you already have. Send a campaign to members who usually attend at peak times offering a reason to try a quieter slot — a shorter wait, a smaller class, a specific coach. Filling from your existing base costs nothing compared to acquiring a new member.
Noticing when someone stops showing up. Win-back texts at 7, 14, and 30 days without a check-in, milestone celebrations, and a save-offer when someone tries to cancel. Reaching out before a member has mentally quit is far more effective than any win-back campaign afterwards.
Book the first session on a specific day rather than leaving it open, remind them so they show, then follow up within a day of that first class while it still feels good. Waiting until the trial expires to have the membership conversation loses people who were ready on day two.
Members, not equipment. Transformation stories with permission, trainer spotlights, a clip of what a beginner class actually looks like, and class previews. People join when they see someone like them in the room. Add comment-keyword campaigns so a post can hand out free passes automatically.
At milestones — after a first class, at the end of a program, after a visible result — triggered in the post-class window when people feel great. Pair the automated text with a trainer asking in person, and route anything negative privately so you can fix it first.
Made for gyms & studios
- Challenge & free-trial ad funnels
- Milestone-triggered review requests
- Trial-to-member onboarding sequences
- Attendance-based retention check-ins
- Win-back campaigns for lapsed members
We set up your pipelines and campaigns with you — 1-on-1, in your first week.
How onboarding works“Charles Higgins of Pinnacle AI is a genius! Blown away by his social media scheduler tool! It has everything I wanted and way more! He's patient and a great trainer who goes above and beyond! I appreciate him sooooo much! Highly recommend!!!!!!!”