Your email statistics help you decide how to manage future marketing campaigns and increase the success of your communications by providing you with the strengths to play to and weaknesses to fix. Having easy access to that information helps you make better decisions for your business. Workflow Email Action Stats in Email Marketing are here to be your easy access.
Marketing is all about the timing. Reaching viewers at the perfect moment to grab their attention and turn them into customers guarantees your success. However, that also means there are certain dates you don’t want to market and save the budget for later. For those occasions, we’re happy to announce the option to Pause Workflows on Certain Dates!
Automation helps standardize processes and improve efficiency in business management, handling much of the heavy lifting and often resulting in numerous workflows. To further streamline organization and access, we're introducing Smart Lists and Advanced Filters in Automation, making it easier to manage and navigate your workflows efficiently.
Following a contacts journey helps you better understand and connect with them, increasing their satisfaction and simplifying the troubleshooting process for your workflows whenever you encounter an error. Our new feature Highlight Contact Path in Workflows will make this easier to visualize and follow.
