FOR SALONS & SPAS
Rebooking texts that go out on time, birthday offers that bring people in, and reviews that keep new clients coming.
Pipeline
New Client
3 new
Booked
2 active
In Chair
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Rebooked
—
Regular
—
Conversation
Hi Ivy! It's been 6 weeks — want your usual Thursday 5pm?
Yes please 💛
You're on the books. See you Thursday!
At 30 days they get a friendly check-in, at 60 a small free add-on with their next service, at 90 a straight 'we'd love to see you' with your open times. Empty chairs get filled by the people who already liked you.
Two hours later they get a warm check-in, not a scolding — and the next day a reschedule link with the closest matching slot.
A review request goes out an hour or two later, linked straight to Google, while the blowout still looks perfect.
Growth playbook
Five plays that grow salons & spas — all of them built into Pinnacle Ai.
Beauty is a visual, local business, and the search is short: someone wants a balayage, a facial, or a fill, and they want it near them this week. Your Google Business Profile needs every service listed individually with a starting price, real photos of your work rather than stock, and current hours. Price transparency filters out the people who were never going to book and reassures the ones who were.
Steal these plays
Wildflower Salon & Spa
Hair salon & spa · Open now · Scottsdale
Your DMs are your phone line. The same three questions arrive over and over — how much is it, where are you, do you have anything this week — and they arrive at all hours. Answering them instantly, and booking straight from the chat, is the single biggest change most salons can make. When you're with a client, an automatic reply keeps the conversation alive and hands off a booked slot rather than a missed message.
Steal these plays
Instagram DM — 9:15pm
Hi! Thursday 2pm or Friday 10am for your first visit?
Friday 10!
There is no better moment than an hour or two after an appointment, when someone has just seen themselves in daylight and taken a selfie in the car. Trigger the review text automatically at that point, keep it to a single line, and send it straight to Google where it does the most good for your search visibility.
Steal these plays
“Booked from a DM in two messages. Best color I've had here.”
First-visit guest
AI reply drafted ✓You don’t have to build any of this. Every play comes pre-configured, and we set it up with you in your first week.
Watch the DemoKeep your radius tight. Beauty clients travel a short distance and rebook based on convenience, so a small, well-targeted local audience beats a broad one every time.
Steal these plays
Tracked number: (555) 012-4408
First-visit offer
Referrals
Every lead attributed
Every salon has a quiet list of clients who used to come every six weeks and then stopped for no particular reason. Segment them by how long it's been and reach out with an actual reason: at 30 days a warm "we've got a spot with your stylist this week," at 60 days a small free add-on with your next service, at 90 days a stronger offer with a real deadline attached. Naming their usual service and stylist makes the message feel personal rather than blasted.
Steal these plays
Everything above is included in one flat-price platform — set up 1-on-1 with our team, supported 24/7, live in your first week.
No contracts · Unlimited users & contacts · Cancel anytime
We set up your pipelines and campaigns with you — 1-on-1, in your first week.
How onboarding works“I LOVE Pinnacle AI! Both the social platform and the CRM - they're amazing tools and have helped tremendously in my business. Charles is punctual, professional, and a pleasure to work with on all accounts. He also knows all the ins and outs of the software itself, and has a thorough understanding of the inner workings of it all. Thank you Charles! Business is SO much easier!”