Burst pipe at 6am
The call goes to voicemail because your on-call tech is already driving. The text-back fires anyway, the homeowner describes the flood, and dispatch has the address before the office lights are on.
FOR PLUMBING
Be the plumber they find, call, and call again.
Burst pipes don't wait for business hours. Pinnacle Ai answers instantly, follows up on every quote, and keeps you in front of the homeowners and property managers who'll need you again.
crm.getpinnacle.ai/jobs
Pipeline
Emergency
3 new
Quoted
2 active
Scheduled
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Complete
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Repeat
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Conversation
Sorry we missed you — what's happening?
Pipe burst in the basement. Water everywhere.
Shut the main off if you can. On-call tech is 25 minutes out.
A day with Pinnacle Ai
The water-heater quote that almost got away
A day 0, day 1, day 3 follow-up sequence keeps the conversation alive. On day three they reply 'let's do it,' approve the quote from their phone, and the install goes on the schedule.
First cold snap in the forecast
A winter pipe-check campaign goes out to your whole list — insulation, outdoor spigots, a quick inspection — and books a week of preventive work before the emergencies start.
The five stages, mapped to plumbing companies
- 1CaptureEmergency search ads, webchat & tracked numbers
- 2NurtureQuote follow-up on day 0, 1 and 3
- 3CloseApprove-by-text quotes & Text-2-Pay invoices
- 4EvangelizeReview requests within the hour
- 5ReactivateSeasonal pipe checks & annual inspection plans
Growth playbook
The Plumbing Growth Playbook
Five plays that grow plumbing companies — all of them built into Pinnacle Ai.
01
Get found where locals look
Plumbing searches are the most urgent in the trades. "Emergency plumber near me," "burst pipe," "water heater replacement [city]" — these are people standing in water, and they choose from the map. Build your Google Business Profile for that moment: primary category Plumber, every service listed individually, and emergency availability stated in plain language.
Steal these plays
- Fill out your Google profile — category, services, real photos
- Post weekly on autopilot — "Where your shutoff valve is"
- Use a tracked number so you know which listing rang
google.com/search
Rivet Plumbing Co.
199 reviews
Plumber · Open now · Louisville
02
Answer first, win the job
In an emergency, nobody leaves a voicemail. They hang up and dial the next result. Missed-call text-back is the single highest-value automation a plumbing company can turn on: the caller gets a reply in seconds, tells you what's flooding, and your dispatcher works from a written address instead of a garbled voicemail.
Steal these plays
- Text back every missed call in seconds
- Let AI answer after hours and book service calls
- Follow up on day 0, day 1 and day 3 automatically
crm.getpinnacle.ai/inbox
Missed call — 11:58pm
Sorry we missed you — is water actively leaking?
Yes, under the kitchen sink.
Booked
03
Turn great work into reviews
Ask within the hour of finishing. Gratitude fades fast, and a review request that fires when the tech closes the job out catches the customer at peak relief. A direct link removes the friction; a QR sticker left on the water heater catches the ones who meant to do it later.
Steal these plays
- Ask for the review the hour the job wraps
- Route lukewarm feedback to your phone before it goes public
- Reply to every review with an AI-drafted response
crm.getpinnacle.ai/reputation
“Answered at midnight and stopped the leak before it spread.”
Homeowner, emergency call
AI reply drafted ✓You don’t have to build any of this. Every play comes pre-configured, and we set it up with you in your first week.
Watch the Demo04
Ads that don't waste money
Buy emergency intent. Searches like emergency plumber, burst pipe, no hot water, and clogged main line convert at rates that make the click cost worth it. Broad plumbing awareness ads rarely pay for a local shop.
Steal these plays
- Send each ad to a repair or repipe page, never your homepage
- Give every campaign its own tracked number
- Raise budget only where service calls actually book
crm.getpinnacle.ai/reporting
Tracked number: (555) 012-4408
Google
Emergency ad
Membership
Every lead attributed
05
Stay top of mind
Plumbing customers disappear until something breaks, which makes your database a schedule you haven't filled yet. Segment by job type and age: water heaters approaching ten years, homes you've repiped, customers with older sewer lines. A well-timed note about the risk beats an emergency call at 2am for both of you.
Steal these plays
- Remind past customers about drain and heater checks
- Send one useful monthly touch, not a sales blast
- Make referrals easy with a per-customer link
crm.getpinnacle.ai/contacts
Water heater 8+ years77 homes
Estimate sent, no reply31
Campaign scheduledRun the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform — set up 1-on-1 with our team, supported 24/7, live in your first week.
No contracts · Unlimited users & contacts · Cancel anytime
Questions from plumbing companies
Missed-call text-back replies instantly to every unanswered call, and after-hours Conversation AI can confirm your service area, collect the address and the problem, and escalate a true emergency to your on-call tech while booking the rest into the morning.
Day 0 with the quote, day 1 with a short check-in, and day 3 addressing the objection you hear most — usually price or timing. A one-week nudge with financing options recovers more. All of it runs automatically once the quote is sent.
Both, but not with the same message. Homeowners respond to speed and upfront pricing; restaurants and property managers care about response guarantees, scheduled maintenance, and invoicing that fits their process. Give commercial its own landing page and its own pipeline.
Automate the ask at job completion with a direct link, and add a QR sticker on the equipment you installed. Route any private low rating to the owner so you can call the same day and offer to make it right before it becomes public.
Maintenance plans work well when they're simple. An annual inspection plan with priority dispatch and a repair discount gives you a reason to be in the house every year, and the reminders and renewals run without your office chasing anyone.
Made for plumbing companies
- Instant text-back on every missed emergency call
- Job-status texts: on the way, quote ready, invoice link
- Separate pipelines for residential and commercial accounts
- Winter pipe-check and summer drain-line campaigns
We set up your pipelines and campaigns with you — 1-on-1, in your first week.
How onboarding works“I recently had the pleasure of meeting and networking with Charles Higgins from Pinnacle Ai. His CRM Software Company provides a comprehensive suite of solutions that have greatly streamlined my business operations. Their customer service was excellent, responding to my queries quickly and efficiently. The software is user-friendly and easy to install; I was up and running in no time. The features are comprehensive yet intuitive, allowing for rapid deployment across many organizations.”