Your phone rings mid-panel swap
You can't answer with your hands in a live panel. The missed-call text-back replies in seconds, the homeowner texts back what's wrong, and the job is on the board before you've buttoned up the cover.
FOR ELECTRICIANS
Win more electrical jobs — without chasing every call.
You're in a panel, on a ladder, or under a crawlspace. Pinnacle Ai answers the calls you can't take, follows up on every estimate, and brings past customers back for the work they forgot they needed.
crm.getpinnacle.ai/jobs
Pipeline
New Call
3 new
Estimate
2 active
Scheduled
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Job Done
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Paid
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Conversation
Sorry we missed you — this is the shop. What's going on?
Half the house lost power. Breaker keeps tripping.
We can have someone out between 1 and 3 today. Address?
A day with Pinnacle Ai
The free safety-inspection funnel
A simple landing page offers a free home electrical safety inspection. Leads book themselves into an open slot, get reminders so they show up, and your tech walks into a house full of upsell opportunities — panel, GFCIs, smoke detectors, EV charger.
Six months after the panel upgrade
A checkup reminder goes out automatically: 'It's been six months since your panel upgrade — want us to swing by and check the connections?' No one on your team had to remember. The truck stays busy in the slow weeks.
The five stages, mapped to electrical contractors
- 1CaptureSafety-inspection funnels & tracked call numbers
- 2NurtureEstimate follow-up & appointment reminders
- 3CloseE-sign estimates, Text-2-Pay & deposits
- 4EvangelizeReview requests the hour the job wraps
- 5Reactivate6-month checkups & safety-plan renewals
Growth playbook
The Electrician Growth Playbook
Five plays that grow electrical contractors — all of them built into Pinnacle Ai.
01
Get found where locals look
Most electrical work starts with someone typing "electrician near me" into their phone while standing next to a dead outlet. That search shows a map first, which means your Google Business Profile is doing more selling than your website is. Set your primary category to Electrician, then add every service you actually perform as its own listed item — panel upgrades, EV charger installation, ceiling fans, recessed lighting, generator hookups, and emergency repair.
Steal these plays
- Fill out your Google profile — category, services, real photos
- Post weekly on autopilot — "Panel upgrade, before & after"
- Use a tracked number so you know which listing rang
google.com/search
Bright Line Electric
168 reviews
Electrician · Open now · Mesa
02
Answer first, win the job
Electrical problems feel urgent, so the homeowner calls three shops in a row and hires whoever picks up. You can't always be the one who picks up — you're in a panel. What you can do is make sure nobody ever reaches silence. Missed-call text-back sends an instant reply the moment a call goes unanswered, and most people will happily type what's wrong instead of dialing the next number. That single automation quietly saves jobs you never knew you lost.
Steal these plays
- Text back every missed call in seconds
- Let AI answer after hours and book service calls
- Follow up on day 0, day 1 and day 3 automatically
crm.getpinnacle.ai/inbox
Missed call — 4:12pm
Sorry we missed your call — how can we help?
Half my outlets are dead.
Booked
03
Turn great work into reviews
The best time to ask for a review is while the customer is still standing in a room that finally has working lights. Trigger the request automatically when the job is marked complete — inside the hour, not the next week. Send a direct link that lands them straight on the review form, because every extra tap costs you a review. A card or sticker on the panel door with a QR code catches the customers who prefer to do it later.
Steal these plays
- Ask for the review the hour the job wraps
- Route lukewarm feedback to your phone before it goes public
- Reply to every review with an AI-drafted response
crm.getpinnacle.ai/reputation
“Labeled the whole panel and sent photos. No mess left behind.”
Homeowner, panel upgrade
AI reply drafted ✓You don’t have to build any of this. Every play comes pre-configured, and we set it up with you in your first week.
Watch the Demo04
Ads that don't waste money
Electrical advertising works best when you buy intent rather than attention. The searches worth paying for are the ones with a problem attached: emergency electrician, breaker keeps tripping, panel upgrade, EV charger install. Skip the broad "home improvement" audiences — they cost more and book less.
Steal these plays
- Send each ad to a panel or EV-charger page, never your homepage
- Give every campaign its own tracked number
- Raise budget only where service calls actually book
crm.getpinnacle.ai/reporting
Tracked number: (555) 012-4408
Google
EV charger ad
Safety plan
Every lead attributed
05
Stay top of mind
Your customer list is the most underused asset in the shop. Segment it by the work you did — panel upgrades, generators, EV chargers, service calls — and by how long it's been. A six-month checkup text after a major install feels like service, not marketing, and it books work in the weeks when the phone is quiet.
Steal these plays
- Send 6-month panel and safety checkup reminders
- Send one useful monthly touch, not a sales blast
- Make referrals easy with a per-customer link
crm.getpinnacle.ai/contacts
Safety plan renewals58 homes
Estimate sent, no reply23
Campaign scheduledRun the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform — set up 1-on-1 with our team, supported 24/7, live in your first week.
No contracts · Unlimited users & contacts · Cancel anytime
Questions from electrical contractors
Turn on missed-call text-back. The second a call goes unanswered, the caller gets a text asking what's going on, and the thread lands in your shared inbox. After hours, Conversation AI can answer service-area and pricing questions, take the address, and either book the slot or flag it as urgent for your on-call tech.
Before-and-after panel photos, short time-lapse clips of an install, safety tips that discourage DIY wiring, and myth-busters like what an LED bulb really costs to run. Post the work you're proud of and the advice you find yourself repeating on every call — schedule a week of it in one sitting.
There's no magic number, and anyone who gives you one is guessing. What consistently helps is a steady stream of recent reviews rather than a burst once a year. Automate the request at job completion so it happens on every job, and the count takes care of itself.
They work when they're simple and the reminders are automatic. A priority plan around $99 a year with an annual safety inspection and front-of-line scheduling is easy to sell during a service call, and the renewal and inspection reminders run without your office chasing anyone.
Faster than the next shop on their list. Most homeowners call two or three electricians and hire whoever answers first, so the goal is an instant automated reply and a human follow-up as soon as your hands are free.
Made for electrical contractors
- Missed-call text-back for calls you take from a ladder
- Free safety-inspection funnels that fill slow days
- Priority safety-plan memberships with automatic renewals
- 6-month panel and checkup reminder texts
We set up your pipelines and campaigns with you — 1-on-1, in your first week.
How onboarding works“Charles is very knowledgeable and very willing to share. I would recommend him and Pinnacle AI to anybody that is in need of a robust CRM.”