A DM at 10pm
Someone messages your Instagram asking if you do move-out cleans. The AI answers with your pricing, checks the calendar, and books Thursday morning — all before you've seen the notification.
FOR CLEANING
Book more cleans. Keep them recurring.
One-off cleans pay this week. Recurring clients pay all year. Pinnacle Ai books from a DM, keeps the crew schedule straight, and brings clients back before they drift.
crm.getpinnacle.ai/schedule
Pipeline
Inquiry
3 new
Quoted
2 active
First Clean
—
Recurring
—
Referral
—
Conversation
Hi! Do you do move-out cleans? Need one by Friday.
We do. 2 bed 1 bath is $X — Thursday 9am works. Book it?
Yes please!
A day with Pinnacle Ai
Move-out cleaning ads
The people searching for a move-out clean have a deadline and a deposit on the line. A small ad budget pointed at that one search fills the end of every month, and the tracked number tells you exactly what it cost you.
Three months after a one-off
A friendly text goes out — 'Been about three months, need a refresh?' — and a chunk of your one-time clients turn into a second booking, then a recurring one.
The five stages, mapped to cleaning companies
- 1CaptureInstagram & webchat booking, move-out ads
- 2NurtureInstant quotes & appointment reminders
- 3CloseRecurring plans, auto-invoicing & card on file
- 4EvangelizeReview requests after every clean
- 5Reactivate3-month refresh texts & seasonal deep cleans
Growth playbook
The Cleaning Company Growth Playbook
Five plays that grow cleaning companies — all of them built into Pinnacle Ai.
01
Get found where locals look
Cleaning is a searched-and-booked service, and most of that search happens on a phone. Set up your Google Business Profile with the primary category that matches your core work — house cleaning service or commercial cleaning — and then list each service separately: standard clean, deep clean, move-in and move-out cleaning, post-construction, office cleaning, recurring plans.
Steal these plays
- Fill out your Google profile — category, services, real photos
- Post weekly on autopilot — "Move-out clean, before & after"
- Use a tracked number so you know which listing rang
google.com/search
Fresh Field Cleaning
221 reviews
Cleaning service · Open now · Chandler
02
Answer first, win the job
Cleaning inquiries come in through channels other trades barely use: Instagram DMs, Facebook messages, webchat, and text. If those live in four different apps, some of them go unanswered for a day and the booking goes to whoever replied first. Pull every channel into one inbox so nothing sits.
Steal these plays
- Text back every missed call in seconds
- Let AI answer after hours and book cleans
- Follow up on day 0, day 1 and day 3 automatically
crm.getpinnacle.ai/inbox
Web quote — 8:30pm
Thanks! 3 bed / 2 bath is $165 — want Friday at 10?
Friday at 10, and can we go biweekly?
Booked
03
Turn great work into reviews
Ask when the client walks into a spotless house. Triggering the review request right after the crew closes out the job captures that first reaction, and a direct link means they can finish it in fifteen seconds. Leave a small card with a QR code on the counter for the clients who aren't home at completion.
Steal these plays
- Ask for the review the evening after a clean
- Route lukewarm feedback to your phone before it goes public
- Reply to every review with an AI-drafted response
crm.getpinnacle.ai/reputation
“Same team every visit and the house smells like a fresh start.”
Client, biweekly plan
AI reply drafted ✓You don’t have to build any of this. Every play comes pre-configured, and we set it up with you in your first week.
Watch the Demo04
Ads that don't waste money
Start with move-out and deep cleaning. Those searchers have a date, a reason, and usually no strong preference about who does it, which makes them the highest-closing category you can buy. Recurring-service ads work too, but they take longer to pay back.
Steal these plays
- Send each ad to an instant-quote page, never your homepage
- Give every campaign its own tracked number
- Raise budget only where quote requests actually book
crm.getpinnacle.ai/reporting
Tracked number: (555) 012-4408
Google
Instant quote
Referrals
Every lead attributed
05
Stay top of mind
A one-off clean is an audition. The follow-up decides whether it becomes income. Put every one-time client into a three-month re-engagement cadence — a friendly "been about three months, want a refresh? " text converts a real share of them, and the ones who say yes twice usually convert to recurring.
Steal these plays
- Check in at 3 months to turn one-offs into recurring
- Send one useful monthly touch, not a sales blast
- Make referrals easy with a per-customer link
crm.getpinnacle.ai/contacts
One-time clean, 3 months ago89 clients
Recurring paused24
Campaign scheduledRun the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform — set up 1-on-1 with our team, supported 24/7, live in your first week.
No contracts · Unlimited users & contacts · Cancel anytime
Questions from cleaning companies
Treat every one-off as the first step. Ask for the recurring slot at the end of the first clean, keep a card on file, and put anyone who says not yet into a three-month refresh cadence. Most recurring clients come from a second booking, not the first.
Market to office and property managers separately from homeowners. They care about insurance, reliability, after-hours scheduling, and invoicing that fits their process — so give them their own landing page, their own ad, and a follow-up sequence that's patient rather than pushy.
Very — you're asking someone to trust you with a key. Automate the request right after each clean with a direct link, reply to every review, and catch complaints privately first so you can offer a free return visit before anything goes public.
Before-and-after photos, short cleaning hacks, product tips, and myth-busters like why vinegar can damage granite. Schedule a week of it in one sitting and reuse your best reviews as posts.
Send a reminder the day before and the morning of, with a confirm-now link. If the crew can't get in, an automatic message goes out with a reschedule link and your lockout policy, so the slot gets refilled instead of lost.
Made for cleaning companies
- Book straight from Instagram and Facebook DMs
- Weekly, bi-weekly and monthly recurring plans
- Crew dispatch with automatic invoicing after each clean
- 3-month win-back cadence for one-off clients
We set up your pipelines and campaigns with you — 1-on-1, in your first week.
How onboarding works“Charles has created a great product. Everything you need to manage your business is all right in one place to help you get and stay organized. That means using less time and energy working on your job and more time getting to enjoy the fruits of your labors.”