Email Bounce Classification

More data always means more clarity. With emails it means better deliverability rates and campaign efficiency. We are excited to introduce the Email Bounce Classification feature, this provides in-depth visibility into email delivery performance by classifying and analyzing bounce events to help optimize email campaigns.

⭐️Why Is This Feature Beneficial To Your Business?

• Trend Analysis: Identify and resolve issues quickly by noting trends in your bounces and proactively fixing those issues with the specific categorization.

• Improved Deliverability: Address delivery issues immediately preventing them from impacting your email campaign’s performance and boosting your success rates.

• Detailed Reporting: Use the specific classification of errors to create dedicated reporting, targeted troubleshooting and strategic planning by using data based on facts.

⭐️How Will Email Bounce Classification Work:

Navigate to your settings and access the Email Services where you’ll select Bounce Classification.

In this section, the emails will be classified by:

• Email Service Provider (e.g., Gmail, Google Workspace, Apple)

  

• Category (Mailbox Full, DMARC, Sender Reputation, Internal Errors, etc.)

  

• Error Code & Status Code for precise issue identification.

  

• ESP/ISP Block Tracking: Displays the count of blocks by email providers like Outlook or Google Workspace due to policy violations or spam association.

This also includes a quick guide for troubleshooting that you can access by clicking the hyperlink at the top right corner.

Leverage this new found power to maximize your email’s reach and fix issues easily and quickly, helping you connect with your contacts and market to them more efficiently.