Social Planner Statistics
The success of your social media marketing depends on many factors. Access to detailed statistics allows you to break down your audience into actionable data, helping you tailor your marketing strategies to boost engagement and ROI. This update to your Social Planner Statistics will provide valuable insights into your audience and help you benchmark your performance within your industry.
⭐️What Changes Can You Expect?
The statistics page has undergone some major changes in its display, the information they collect and show will be:
Detailed Performance Tracking: Track the number of posts, likes, comments, followers, impressions, and reach of your Facebook and Instagram posts. And visualize their performance with interactive graphs that showcase trends and weekly performance.
Engagement Insights: This will break down engagement metrics such as total likes, comments, and shares for each platform, helping you identify which platform drives more interaction and tailor your content strategy accordingly.
Impressions Monitoring: This measures the visibility of your content based on the number of times a published post was displayed on a person’s screen for Facebook and Instagram.
Post Reach: This will help you understand how far and on which platform your posts are shown and interacted with, by showing how many times and the percentage of your total reach they constitute.
Gender and Age Demographics: Gain detailed demographic information including the gender distribution and age range that constitutes your audience, helping you optimize your content for the right audience.
⭐️How to Access Social Planner Statistics?
Navigate to the Social Media Tab inside the Marketing section.
Select the Statistics option to access the data.
Scroll down to check the different insight options.
Hover over the graphs for additional information.
This will grant you deeper insights into your Facebook and Instagram performance so you can improve your social media marketing. And this is just the beginning! We’re working to expand support to LinkedIn, TikTok, YouTube, and Pinterest.
