Pay-Per-Lead Model in Affiliate Campaigns
Each lead you get is an amazing opportunity for a new customer. If you’re running an affiliate program that generates leads, what better way to keep users engaged and promoting than giving small rewards for the chances they bring your way? This strategy is now available to you with Pay-Per-Lead Model in Affiliate Campaigns.
⭐️Why Is This Feature Beneficial To Your Business?
Improved Affiliate Motivation: Keep your affiliates motivated to generate leads for you and create more opportunities for engagement and brand recognition even if they are not being rewarded for sales.
Cost Efficiency: Usually PPL programs have lower commissions, helping you keep your affiliates engaged at a more manageable overall cost.
Greater Flexibility: You can leverage this feature to create commission structures that suit your specific needs and multiple-tier models to bring you the best results.
⭐️How To Use Pay-Per-Lead Model in Affiliate Campaigns:
Navigate to the Affiliate Manager tab in the Marketing section and create a new campaign by clicking + New.
Select Forms, Surveys, or Calendars as the source then click Next.
Toggle Pay per Lead on and set the commission amount affiliates will earn for each lead.
Create additional tiers as needed by clicking on the Advanced Commission settings.
Add your affiliates, finalize your campaign settings, and select Publish Now to make your campaign live.
Maintaining steady interest for your affiliates can be a tricky balancing process between your business expenses and the rewards you offer them. With the Pay-Per-Lead Model option, you have a new set of tools to keep your Affiliate Campaigns useful and productive.
