Pay-Per-Lead Model in Affiliate Campaigns

Pay-Per-Lead Model in Affiliate Campaigns

September 04, 20241 min read

Each lead you get is an amazing opportunity for a new customer. If you’re running an affiliate program that generates leads, what better way to keep users engaged and promoting than giving small rewards for the chances they bring your way? This strategy is now available to you with Pay-Per-Lead Model in Affiliate Campaigns.

⭐️Why Is This Feature Beneficial To Your Business?

  • Improved Affiliate Motivation: Keep your affiliates motivated to generate leads for you and create more opportunities for engagement and brand recognition even if they are not being rewarded for sales.

  • Cost Efficiency: Usually PPL programs have lower commissions, helping you keep your affiliates engaged at a more manageable overall cost.

  • Greater Flexibility: You can leverage this feature to create commission structures that suit your specific needs and multiple-tier models to bring you the best results.

⭐️How To Use Pay-Per-Lead Model in Affiliate Campaigns:

  1. Navigate to the Affiliate Manager tab in the Marketing section and create a new campaign by clicking + New.

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  2. Select Forms, Surveys, or Calendars as the source then click Next.

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  3. Toggle Pay per Lead on and set the commission amount affiliates will earn for each lead.

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  4. Create additional tiers as needed by clicking on the Advanced Commission settings.

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  5. Add your affiliates, finalize your campaign settings, and select Publish Now to make your campaign live.

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Maintaining steady interest for your affiliates can be a tricky balancing process between your business expenses and the rewards you offer them. With the Pay-Per-Lead Model option, you have a new set of tools to keep your Affiliate Campaigns useful and productive.


Pinnacle AI, founded by Charles Higgins, specializes in customer relationship management (CRM) solutions. It aims to provide intuitive and powerful CRM software for businesses of all sizes, focusing on simplification and efficiency. Leveraging AI and machine learning, Pinnacle AI's platform offers automation, data analytics, and customer insights to enhance business-customer relationships. The company's core values include honesty, integrity, teamwork, and personal growth, fostering a culture of collaboration and ethical practices. Pinnacle AI stands out for its user-friendly approach and commitment to innovation in the CRM sector.

Pinnacle Ai

Pinnacle AI, founded by Charles Higgins, specializes in customer relationship management (CRM) solutions. It aims to provide intuitive and powerful CRM software for businesses of all sizes, focusing on simplification and efficiency. Leveraging AI and machine learning, Pinnacle AI's platform offers automation, data analytics, and customer insights to enhance business-customer relationships. The company's core values include honesty, integrity, teamwork, and personal growth, fostering a culture of collaboration and ethical practices. Pinnacle AI stands out for its user-friendly approach and commitment to innovation in the CRM sector.

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