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How To Analyze Your Competition in 5 Steps

September 13, 20222 min read

Competitive analysis determines what your competitors do to help you operate your business efficiently. To understand the competitors, analyze the following: How strong is the competition? What are their strengths and weaknesses? Where do they have an edge? And where do they struggle most? Here is a list of five steps for analyzing the competition.

Identify your Competitors

For start-ups, you need to identify who your competitors are. Individuals or entities that sell the same products as you in the same area are direct competitors. Indirect competitors are individuals or businesses competing in the same area but offering different goods and services to customers. Substitute competitors are businesses in the same area, offering different goods and services but targeting your customers.

Gather Information about your Competitors

After identifying your competitors, gather more information about their operation strategy plan. Know their pricing, marketing tactics, communication tools, and customer base. Knowing what makes your competitors unique is important to design your sales and marketing plan accordingly.

Identify their Strengths and Weaknesses

To understand a competitor's strengths, you must know how they stand out compared to you. Each business has strengths and weaknesses, so it's essential to understand how they differ from your company. Analyzed their promotion and marketing strategies, product visibility, pricing, quality, and reputation. Also, identify their weaknesses. Do they have high pricing? Create competitive pricing to draw more customers to your entrepreneurship.

Determine your Competitive Advantage

Once you correctly understand a competitor's strengths and weaknesses, you are in the perfect position to determine your competitive advantage. A competitive advantage makes your product, service, or brand different from the competition. You should be able to find a way to position yourself in a way that is unique and more appealing than your competitors. Focus more on their weaknesses and start planning to take advantage of them; this can be in the form of product quality and pricing.

Identify Areas for Improvement

After learning how to identify a competitor's weaknesses, you must be able to determine how to outdo them. This can include making changes in your marketing strategies and increasing customer satisfaction. You can start to increase social media customer engagement, market with an influencer, come up with a search engine optimization, and create a business blog for your entrepreneurship. This will help your business to improve its marketing strategies, which can help with sales and profit.

Competitors' analysis helps you to improve the quality of the products and services you offer. Knowing how your business is stacking up against others in your market is good. It's important to remember that competitors will always exist, but your business will improve and grow if your decision-making for offering different and unique products is favorable to customers.

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Charles Higgins

He is the father of two handsome boys, one beautiful girl, and an automotive enthusiast. He has worked in the automotive industry for over 20 years, with experience spanning everything from sales and service to financing and management. Charles' goal is to share his knowledge and experience with other sales professionals from various industries and businesses. He believes that brand building and social media marketing while utilizing the latest technology gave him the upper edge in his field. Charles wants to share these skills that he has honed over the years so that others can benefit from his expertise.

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