Blog Articles

blog image

How To Connect With Your Community On Social Media

September 12, 20222 min read

When you connect with an audience on social media, you create an online community of people who will support your business and all that it does. When you can get customers to interact with you on your accounts, you have all kinds of free marketing opportunities opened up to you. But how do you create an engaged community on social media? Keep reading to find out!

Why You Should Connect With A Community 

Think about the last brand or product that you told all your friends about- what made you so enthusiastic about it? It probably had something to do with the way that it made you feel. When a company or product goes above and beyond our expectations, we want to tell everyone we know about it so they can feel the same way. This is the power of community. 

When we feel like we are part of something, we are more likely to become raving fans and evangelists for the brands we love. In order to tap into this feeling, businesses need to focus on creating a community around their brand- a group of people who share the same values and who feel connected to each other and the company. 

This sense of connection is what social media was made for. Brands have more opportunities than ever before to connect with their customers and create meaningful relationships. When these relationships are built, customers are more likely to trust the company and feel loyal to it- even if there are other companies selling similar products. 

How To Create A Community 

The best way to create a community is by being authentic and transparent- let your customers see the people behind the brand and allow them access to information they wouldn’t be able to get anywhere else. Customers should feel like they are part of an exclusive club when they follow your brand on social media, and they should be given content that is unique and interesting. If you can give your customers a behind-the-scenes look at your company, they will be more likely to form a connection with your brand. 

Forming a community around your brand is one of the best ways to create loyal, engaged customers who will sing your praises to anyone who will listen. If you focus on being authentic and transparent on social media, you’ll be well on your way to building a community of raving fans in no time!

blog author image

Charles Higgins

He is the father of two handsome boys, one beautiful girl, and an automotive enthusiast. He has worked in the automotive industry for over 20 years, with experience spanning everything from sales and service to financing and management. Charles' goal is to share his knowledge and experience with other sales professionals from various industries and businesses. He believes that brand building and social media marketing while utilizing the latest technology gave him the upper edge in his field. Charles wants to share these skills that he has honed over the years so that others can benefit from his expertise.

Back to Blog


Streamline Sales

Generate More Leads

Build Your Brand

Impress Existing Customers

Automate Tasks


Social Media Management

Forms & Surveys

Online Appointment Booking

Membership & Course Builder
Automated Nurture Sequence
Email & SMS Marketing
Phone System & Autodialer

Learn More

All In One Inbox
Automate Tasks
CRM & Sales Pipeline
Invoicing & Payments
Review & Reputation Management
Reporting & Analytics


© Copyright Pinnacle Ai CRM 2023

Disclaimer: The content provided on this website by Pinnacle Ai may be written or assisted by artificial intelligence. While our AI writing assistant is designed to deliver high-quality and engaging content, we cannot guarantee the accuracy or completeness of the information provided. We encourage users to review and verify any information before relying on it. Pinnacle Ai accepts no liability for any errors or omissions in the content provided.