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Elevate Your Social Media Game with Recurring Evergreen Content!

August 17, 20232 min read

Ever felt like your top-notch content isn't getting the attention it deserves on social media? Well, the game's about to change! Dive into the world of recurring evergreen content and discover how to keep your brand consistently in the spotlight.

What's the Buzz About Evergreen Content?

Evergreen content is timeless, always relevant, and never goes out of style. It's like that classic leather jacket in your wardrobe – always in vogue. But here's the kicker: most content creators find that only about 10% of their audience actually sees their posts. Ouch! Enter the concept of a recurring schedule. This nifty feature lets you schedule content that remains evergreen, ensuring it gets the visibility it deserves over time.

The Perks of Going Evergreen

1. Wider Reach & Engagement:

By using a recurring schedule, your content gets multiple shots at reaching a broader audience. It's like giving your content a megaphone!

2. Consistent Brand Presence:

Regularly posting evergreen content ensures your brand remains top-of-mind for your audience. It's all about making lasting impressions.

3. Targeted Retargeting:

Re-sharing valuable content means you can effectively retarget those who might've missed your post the first time around. It's like catching the fish that got away!

4. Time & Effort Efficiency:

Pre-scheduling means less time creating content and more time sipping margaritas on the beach. Cheers to that!

5. Boosted Conversion Rates:

The more your audience sees your content, the more they trust you. And trust translates to conversions. Cha-ching!

6. Optimized Content Strategy:

Recurring posts give you insights to refine your strategy, ensuring you're always hitting the mark.

7. Maximized Content Value:

Your evergreen content keeps giving returns. It's the gift that keeps on giving!

8. Effective Storytelling:

Recurring posts let you weave your brand story over time, creating deeper connections. It's like binge-watching your favorite series!

9. Amplified Social Proof:

Consistent engagement boosts your brand's credibility. It's like having a crowd vouch for you!

How to Set Up Recurring Evergreen Content?

It's simple! Head over to Marketing > Social Planner > New Post in Pinnacle Ai. Craft your killer content, choose the 'schedule recurring post' option, and decide how often you want it to go out. Whether it's days, weeks, months, or even years, you're in control. And if you ever want to tweak your content? No worries. Edit the parent post, and all future posts will update automatically. Magic, right?

Why Two Tabs: Schedule and Recurring?

Good question! The 'Recurring' tab houses the parent post. Any edits here reflect on all future posts. The 'Schedule' tab? That's where the child posts hang out. Once a scheduled post goes live, a new child post gets queued up. It's like a well-oiled assembly line for your content!

evergreen contentrecurring schedulesocial media strategypinnacle aicontent visibilitybrand presencetargeted retargetingpre-scheduling contentconversions ratescontent strategy optimizationsocial plannerconsistent engagementamplified social proofeffective storytellingsocial media reach
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Charles Higgins

He is the father of two handsome boys, one beautiful girl, and an automotive enthusiast. He has worked in the automotive industry for over 20 years, with experience spanning everything from sales and service to financing and management. Charles' goal is to share his knowledge and experience with other sales professionals from various industries and businesses. He believes that brand building and social media marketing while utilizing the latest technology gave him the upper edge in his field. Charles wants to share these skills that he has honed over the years so that others can benefit from his expertise.

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