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How To Measure The Success Of Your Content

September 13, 20223 min read

Creating great content is only half the battle. The other half is making sure that your target audience sees it. Once you've published your content, you need to measure its success to see if it's achieving your desired objectives. Thankfully, there are a few key metrics that can give you a good idea of how well your content is faring. In this blog post, we'll go over some of the most important ones and how to interpret them.

1. Pageviews 

One of the simplest and most common ways to measure the success of your content is by looking at pageviews. This metric tells you how many people have viewed a particular piece of content on your site. To find out your pageviews, just open up Google Analytics and navigate to "Behavior → Site Content → All Pages." From there, you can see how many pageviews each piece of content on your site has received. 

Interpreting pageviews can be a bit tricky since there are a few factors that can influence it. For example, if you share a link to an article on social media and it gets a lot of engagement (likes, comments, shares, etc.), that will likely result in a spike in pageviews for that article. On the other hand, if you post something on your site and no one promotes it, the pageviews will likely be lower. As such, it's important to take into account things like social media engagement and other forms of promotion when interpreting your pageview data. 

2. Time on Page 

Pageviews are all well and good, but they don't tell the whole story. Just because someone viewed a piece of content doesn't mean they actually read or engaged with it. That's where "time on page" comes in. This metric measures how long someone spends viewing a particular page on your site before leaving. The longer they stay, the more likely it is that they actually read and enjoyed your content. 

You can find time on page data in Google Analytics by navigating to "Behavior → Site Content → All Pages." Scroll down to the bottom of the page and you'll see the average time on page for each piece of content on your site. Like with pageviews, time on a page is influenced by things like social media engagement and promotion. However, it's also influenced by things like the length of your article and whether or not it contains images, videos, or other forms of multimedia (which tend to keep people engaged for longer). 


Another good way to measure the success of your content is by looking at how often it's shared by readers. After all, if people are sharing your articles with their friends and followers, that's a good sign that they're enjoying them and finding them valuable! To see how often your articles are being shared, just look at the number of social media shares each one has received. You can usually find this data directly on each social platform (e.g., Facebook Insights) or through a tool like BuzzSumo. 

4 . Comments 

In addition to measuring shares, another good way to gauge reader engagement is by looking at comments. If people are taking the time to leave comments on your articles, that means they're really resonating with them! To find out how many comments each article has received, just look at the number under "discussion" or "comments" in WordPress or whichever platform you use to publish your articles. If you don't see this information readily available, try doing a Google search for "[article title] + comments." 

These are just some of the most important metrics you should track when measuring the success of your content marketing efforts. By paying attention to things like pageviews, time on page, shares, and comments, you'll get a good idea of which pieces of content are resonating with readers and which ones aren't. From there, you can adjust your strategy accordingly!

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Charles Higgins

He is the father of two handsome boys, one beautiful girl, and an automotive enthusiast. He has worked in the automotive industry for over 20 years, with experience spanning everything from sales and service to financing and management. Charles' goal is to share his knowledge and experience with other sales professionals from various industries and businesses. He believes that brand building and social media marketing while utilizing the latest technology gave him the upper edge in his field. Charles wants to share these skills that he has honed over the years so that others can benefit from his expertise.

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