Blog Articles

blog image

How to Create Your Brand Strategy

September 19, 20222 min read

From the beloved stories and characters of Walt Disney to the unforgettable experience of visiting a Disney theme park, the company has built a massive global brand. But it didn't happen by accident. In order to achieve such pervasive brand recognition, Disney put a lot of time and effort into crafting a detailed brand strategy. 

And you can do the same for your business with these five steps:

Know Your Target Audience 

The first step in creating your brand strategy is to identify who your target audience is. This may seem like a no-brainer, but it's important to be as specific as possible. After all, you can't market effectively to everyone. By narrowing in on a target audience, you'll be able to create messaging that resonates and drives results.

Understand Your Competitors

Once you know who your target audience is, it's time to take a close look at your competition. What are they doing well? Where are they falling short? How can you position your company in a way that sets you apart from the rest? When crafting your brand strategy, it's important to have a clear understanding of the competitive landscape.  

Determine Your Differentiators 

What makes your company unique? Whether it's your product, your people, or your history, there's something that sets you apart from the competition. And that's what you need to focus on in your brand strategy. What do you want people to associate with your company? What promise do you want to make to customers? Answering these questions will help you hone in on what makes your company special—and worth doing business with. 

Create an Elevator Pitch 

An "elevator pitch" is a brief summary of what your company does and why someone should buy from you. It should be concise and easy to understand—something you could easily explain during a quick elevator ride (hence the name). Creating an elevator pitch is an essential part of putting together your brand strategy because it will help you distill what you do into its most basic form—and make it easy for others to understand and remember.  

Develop Key Messaging

Now that you know who your target audience is, what sets you apart from competitors, and what overall message you want to communicate, it's time for some copywriting! Drafting key marketing materials like website content, brochures, email blasts, and social media posts will help ensure that everyone who comes into contact with your company receives a consistent message about what you do and why they should care.

Being thoughtful about your brand strategy is one of the most important things you can do for your business—no matter its size or industry. By taking the time to develop messaging and materials that reflect your unique value proposition, differentiators, and voice, you'll be setting yourself up for long-term success. So don't delay—start working on your brand strategy today!

blog author image

Charles Higgins

He is the father of two handsome boys, one beautiful girl, and an automotive enthusiast. He has worked in the automotive industry for over 20 years, with experience spanning everything from sales and service to financing and management. Charles' goal is to share his knowledge and experience with other sales professionals from various industries and businesses. He believes that brand building and social media marketing while utilizing the latest technology gave him the upper edge in his field. Charles wants to share these skills that he has honed over the years so that others can benefit from his expertise.

Back to Blog


Streamline Sales

Generate More Leads

Build Your Brand

Impress Existing Customers

Automate Tasks


Social Media Management

Forms & Surveys

Online Appointment Booking

Membership & Course Builder
Automated Nurture Sequence
Email & SMS Marketing
Phone System & Autodialer

Learn More

All In One Inbox
Automate Tasks
CRM & Sales Pipeline
Invoicing & Payments
Review & Reputation Management
Reporting & Analytics


© Copyright Pinnacle Ai CRM 2023

Disclaimer: The content provided on this website by Pinnacle Ai may be written or assisted by artificial intelligence. While our AI writing assistant is designed to deliver high-quality and engaging content, we cannot guarantee the accuracy or completeness of the information provided. We encourage users to review and verify any information before relying on it. Pinnacle Ai accepts no liability for any errors or omissions in the content provided.