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Top 10 Strategies to Build Your Personal Brand

September 13, 20223 min read

A personal brand is a major part of success in the working world. Your job opportunities depend on your branding, so it's important to get it right. Personal branding is an ever-changing process, and there are many strategies to choose from; this article outlines the ten most effective strategies for building a successful personal brand.

1. Know Yourself

The most important aspect of your brand is YOU. You must know who you are and what sets you apart from others. Knowing yourself allows you to see your strengths, weaknesses, and goals. It would help if you also worked on the things that make you stand out from the crowd.

2. Commit to Continuous Learning

As our industry changes, so should you if you want to succeed in it. Identify your interests and skills that are lacking; find a class or coach to help bring them up-to-date or teach them all together, whichever way works better for you.

3. Be Passionate

The strategy will give you an edge over another candidate. Share your passions and goals with others in a professional way. If your passion seems odd to others, find the root of why you are passionate about it. You may use that passion to market yourself better in the workplace.

4. Brand Yourself Online

Your brand must extend beyond your resume; it's important to create a professional image on social networks and online portfolios, such as LinkedIn marketing yourself. Be sure not to post anything negative or questionable while representing yourself as a professional; potential employers check these websites regularly when searching for promising new hires.

5. Invest in a Personal Website

A website must be professional yet personal. Provide your experience and accomplishments, but do so in a relevant manner to the web. Make it clear to your audience what you do for a living and why you are the best candidate for the job.

6. Keep Track of Everything

As you start to create a presence online, track all of your activities to ensure that everything is consistent with what you want people to think or create awareness of when they hear your name. You can always use your website as an online portfolio and refer to it whenever needed.

7. Be Consistent

You must be consistent with all aspects of yourself online and in person if you want others to recognize your brand identity easily. Once you create your brand, it's important to stay true to it.

8. Do Something Unique

You must be a step above everyone else in your industry; there is nothing worse than a candidate who has no unique qualities. Be creative and do something that makes you stand out from the crowd.

9. Dress for Success

Dressing for success is more important than ever before with the advent of social networking. You must create a business image, but there is room for casual styles depending on the industry and position sought after. Dress for the job you want, not for the one you have.

10. Master One Social Networking Platform

You must decide which platforms best suit your personality and brand. LinkedIn is the most popular tool for engagement if you are looking for a job, but it's not the only useful one. Set up a personal website and Facebook page to reach more potential customers online.

These are the top 10 strategies to build your branding. Following these tips will help you market yourself positively and professionally to succeed in the working world.

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Charles Higgins

He is the father of two handsome boys, one beautiful girl, and an automotive enthusiast. He has worked in the automotive industry for over 20 years, with experience spanning everything from sales and service to financing and management. Charles' goal is to share his knowledge and experience with other sales professionals from various industries and businesses. He believes that brand building and social media marketing while utilizing the latest technology gave him the upper edge in his field. Charles wants to share these skills that he has honed over the years so that others can benefit from his expertise.

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