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Social Media News Roundup: Key Highlights from July 5th - 21st

July 21, 20234 min read

In the digital cosmos, a new star has risen with unprecedented speed. Threads, the app that has taken the world by storm, has achieved a feat that no other platform has managed to accomplish. Within a mere 48 hours of its launch, Threads attracted an astounding 70 million users. The growth didn't halt there. The platform now proudly hosts over 100 million users, making it the fastest-growing app in the annals of digital history. Even the AI prodigy, ChatGPT, couldn't match the explosive growth of Threads.

Instagram's New Shared Activity Feature

Instagram, not one to be left behind in the innovation race, has introduced a new feature that allows users to view shared activity between their account and others. This feature, while adding a fun element for everyday users, has significant implications for businesses. It provides a unique opportunity for businesses to:

  • Identify potential leads by viewing the content liked by a user.

  • Tailor a message around those interests, enhancing the chances of engagement.

Event Planning Takes a Leap on Instagram

Instagram has evolved beyond being a platform for sharing photos and videos. It has now stepped into the realm of event planning. Users can create events to meet people in person or virtually on Instagram. These events can be either private or public.

  • Private event invites can be sent through Direct Messages, which will automatically create a group chat among the invitees.

  • Public events can be shared through stories or direct messages.

This new feature opens up a world of opportunities for users to connect with their audience, both online and offline.

Instagram Revamps Reel Templates

Instagram has given its Reels editing process a complete makeover. The platform has updated its template browser, allowing users to browse through trending reels and templates for inspiration. The Reels editor now includes:

  • Transitions for a smoother viewing experience.

  • Augmented Reality (AR) effects for a more immersive and creative experience.

Decoding Instagram's Feed and Stories Ranking

Instagram has been transparent about its algorithms to help creators better understand the platform. The most crucial factors influencing feed rankings are user activity and post information. For stories, the viewing history and engagement history are the most important signals. Understanding these signals can help creators optimize their content for better visibility and engagement.

YouTube's AI-Generated Title Suggestions

Creating catchy and effective titles for your videos can be a daunting task. To assist creators, YouTube is introducing an AI-powered tool that will suggest video titles. A few hours after uploading a video, the AI system will analyze the content and propose several title options. However, creators still have the freedom to use their own titles if they prefer.


The digital world is in a constant state of evolution, with platforms like Threads, Instagram, and YouTube introducing new features and setting new records. These platforms are not just about social networking anymore; they are becoming powerful tools for businesses to connect with their audience and grow their brand.


  1. What is Threads?
    Threads is a digital platform that has become the fastest-growing app of all time, surpassing 70 million users within two days of its launch.

  2. What is the new feature introduced by Instagram?
    Instagram has introduced a shared activity feature that allows users to see the shared activity between their account and another.

  3. What is the new event planning feature on Instagram?
    Instagram's event planning feature allows users to create private or public events and send invites through Direct Messages or share them through stories.

  4. What updates has Instagram made to its Reels?
    Instagram has revamped its Reels editing process and template browser. The Reels editor now includes transitions and AR effects.

  5. What factors influence Instagram's feed and stories ranking?
    The feed ranking is influenced by user activity and post information, while the stories ranking is influenced by viewing history and engagement history.

  6. What is YouTube's new AI-generated title suggestion feature?
    YouTube's AI-generated title suggestion feature suggests video titles based on the content of the video a few hours after it is uploaded.

  7. Do creators have to use YouTube's AI-generated title suggestions?
    No, the use of AI-generated title suggestions is optional. Creators can still use their own titles if they prefer.

  8. What is the significance of these new features and updates?
    These new features and updates enhance user experience, provide new opportunities for engagement, and can be powerful tools for businesses to connect with their audience and grow their brand.

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Pinnacle Ai

Pinnacle AI, founded by Charles Higgins, specializes in customer relationship management (CRM) solutions. It aims to provide intuitive and powerful CRM software for businesses of all sizes, focusing on simplification and efficiency. Leveraging AI and machine learning, Pinnacle AI's platform offers automation, data analytics, and customer insights to enhance business-customer relationships. The company's core values include honesty, integrity, teamwork, and personal growth, fostering a culture of collaboration and ethical practices. Pinnacle AI stands out for its user-friendly approach and commitment to innovation in the CRM sector.

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