SMS campaign is one of the most cost-effective and efficient forms of marketing. It is used to reach your audience wherever they are, in a local or global context. It is well suited for markets with limited internet or traditional media channels.

1. Understand your audience

Before setting up your SMS campaign, you must understand your audience and how they interact online.

2. Target your audience

Your SMS campaign should focus on a single group of people. Any movement that reaches your entire audience could be undirected or even counterproductive.

3. Stay focused

Your campaign should focus on a specific objective related to your business. For example, if you are marketing your taxi service, then focus on your business's target. The marketing strategy should remain the same throughout the campaign, detailing how your business interacts with customers.

4. Keep track of your SMS campaign

Monitor the performance of your SMS campaign regularly. Check in to see if there is a sufficient response from your target audience. If this is not the case, adjust your message to meet their expectations through better targeting and clearer messaging.

5. Keep it simple

The message you are sending should be short and straightforward. It is better to break your news into two or three distinct parts, but it should be easy to read.

6. Be specific

It is essential to offer a specific solution in your SMS campaign. The sms marketing should be directly related to your target audience and the benefits they can expect.

7. Set your price

SMS marketing is costly and effective. It would help if you were set to charge the customers you have identified. Remember that you are your own customer when you send SMS campaigns. Ensure the prices you trust in the SMS marketing campaign reflect this.

8. Have a clear objective

The objective of your SMS campaign must be to promote your business, not just the products you have for sale. If you are selling a particular product, connect with your audience by showing the benefits of using that specific product.

9. Have a compelling offer

Sending SMS can be expensive. To ensure that customers are satisfied, you must include a compelling offer. The offer should encourage the customers to engage with your brand by having other incentives, such as freebies or discounts. The strategy is to make your offer attractive enough by including a freebie or discount on a purchase.

10. Track how people respond to your message

Your SMS marketing should have some form of tracking so that you can see the results of your campaign. Use an automated system to track responses and provide feedback on your message's performance.

Digital marketing can become more complicated with the use of SMS. SMS marketing can reach many audiences at once and provides valuable insights.