If you're not using Facebook ads to promote your blog posts, you're missing out on a huge opportunity. With over 1.79 billion monthly active users, Facebook is one of the most popular social media platforms in the world. And small businesses can use Facebook ads to reach their target audiences and promote their content. Here are five reasons why you should be promoting your blog posts with Facebook ads:

Reason #1: You Can Target a Specific Audience

One of the best things about Facebook ads is that you can target a specific audience. This means that you can make sure that your ads are being seen by people who are most likely to be interested in what you have to say. You can target people based on factors like age, location, interests, and even behavior.

Reason #2: You Can Reach a Wide Audience

Another great thing about Facebook ads is that they have the potential to reach a wide audience. With over 1.79 billion monthly active users, there's a good chance that at least some of your target audience is on Facebook. And if you're not promoting your content on the platform, you're missing out on a lot of potential readers.

Reason #3: You Can Increase Your Page Views

If you're looking for ways to increase your page views, promoting your blog posts with Facebook ads is a great option. When people see your ad and click on it, they'll be taken to your blog post. And the more people who read your blog posts, the more traffic you'll get to your website. 

Reason #4: You Can Boost Your Search Engine Optimization

Facebook ads can also help you boost your search engine optimization (SEO). When people see your ad and click on it, they'll be taken to your website. And if they like what they see, they may bookmark your site or share your content with their friends and followers. This will help increase both the quantity and quality of traffic to your website, which is great for SEO. 

Reason #5: You Can Generate Leads

Last but not least, promote your blog posts with Facebook ads to generate leads for your business. If you include a call-to-action (CTA) in your ad, such as "Sign up for our newsletter," people who click on your ad will be taken to a landing page where they can enter their contact information. This is a great way to grow your email list or attract new customers and clients. 

Now that you know five reasons why you should promote your blog posts with Facebook ads, it's time to get started! Creating successful Facebook ads requires some planning and effort, but it's well worth it when you see the results. If you need help getting started, Metric Marketing can create and manage an effective Facebook advertising campaign for you. We'll make sure that your ads are targeted to the right audience and that they're effective in driving traffic to your website or blog. Contact us today to learn more!